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“Who do you want to attract? Are you trying to attract an adventurous buyer or a more traditional buyer? “
Regardless of the intent, there are some mandatory requirements for commercial wine labels.
According to Alcohol and Tobacco Tax and Trade Bureau (TTB) regulations, all wines must include the brand name, grade, denomination of origin, alcohol content, net content, winery name and address, percentage of foreign wine and a health warning label be the label. A written declaration must also be provided if the wine contains sulfites, FD&C Yellow # 5, cochineal extract or carmine.
In addition, everything at the label revolves around the design and establishment of the brand image. But, according to Rice, consumers are more complex these days, so it’s not that easy to choose between dainty or bold print for your label.
“Consumers have become more adventurous and more willing to explore [but] they’re also a little more educated, â€he said. “Consumers are becoming more understanding, especially towards Millennials and Gen Z … They are more willing to try new strains.”
Educated wine drinkers mean that when buying wine, people can be more attentive to things like appellation names. But with thousands of players out there, it’s hard to keep track of them.
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