30 Instagram Stats You Need To Know In 2021

2020 was a year marked by great innovation at Instagram as well as some fascinating new Instagram data. Instagram has released a number of tools to help businesses market it. And sell right through the app, which makes it much more than a photo sharing platform. In this article, we discussed some interesting Instagram stats.

It is important to know the most up-to-date information on Instagram as you prepare your marketing strategy for 2021. We’ve listed all of the most critical Instagram analytics to watch out for this year to make sure you’re getting the right data.

Top Instagram Stats Everyone Should Know

Over the years, Instagram’s user base has expanded tremendously and is constantly expanding. Now that Instagram has evolved from a place where tourists share their photos from their trip, it has become a haven for businesses, influencers, and advertising of all kinds.

If your target audience uses Instagram, you can bet your rivals will too. Keeping up with Instagram trends (and, yes, we forgot to add algorithm tweaks) can be a challenge at times. While your ideal consumers are reading their Instagram feeds, marketers should consider how and why they should be visible on the platform.

Here are the top Instagram stats that will interest you.

1. Instagram growth

Instagram has grown tremendously over the past decade. You too have been more active lately. Let’s take a look at the growth statistics.

• As of May 2021, Instagram has over 1 billion monthly active users.
• Instagram is projected to have 107 million US users by the end of 2021 and will grow to around 126 million by 2023.
• In 2021, 40% of American adults used Instagram. Pinterest, Linked In, and Twitter each have a smaller market share. Facebook and YouTube are the only other two known social media platforms.
• Instagram generated $ 20 billion in advertising revenue in 2019. Facebook acquired Instagram for $ 1 billion in 2012.

2. Instagram reach

Even kids use Instagram these days. So it is no lie to say that Instagram is the most reached website in the world. Let’s look at such statistics.

• Instagram is used by 71% of Americans between the ages of 18 and 29, compared to 70% on Facebook and 30% on LinkedIn.
• The average Instagram user in the US makes over $ 75,000 a year.
• In October 2020, there were 510 million female Instagram users and 490 million male Instagram users.
• Instagram is the most popular social media site for 57 million American teenagers, 72 percent of whom use it.
• Instagram Stories is used by more than 500 million users every day.
• Fans follow musicians on Facebook and Instagram to interact with each other or to feel part of a community.

3. Content of the Instagram post

Here is a post strategy for you to get extra attention.

• Instagram users post 995 pictures every second.
• The average number of postings per week across all industries is four. Compared to the previous year, the median booking frequency only decreased by 8%.
• When it comes to likes on Instagram, pictures with people in them earn 38% more than those without them.
• Images with a lot of negative space on Instagram receive 29% more likes than those with only a little negative space.
• Photos with a noticeable shade of blue get 24% more likes on Instagram than images with a predominant shade of red.
• In fact, according to the latest Instagram data, the typical Instagram post has 10.7 hashtags.
• The number of likes on image posts was 27.55 percent higher than the number of likes on videos.
• Instagram pictures get 23% more likes, comments and shares than Facebook pictures.
• LA is the most geotagged city in the world, and Coachella, California has the highest geo-engagement rate.

4. Instagram posting strategy

Here are some posting statistics for you.

• To get the most out of your Instagram posts, post between 5 a.m. and 11 a.m. local time on Thursday morning.
• There was a 79 percent increase in interaction for posts that contain a location tag.
• Twenty percent of respondents say that they use their business account several times a week to post stories on Instagram.
• Instagram Stories is used by 44% of the surveyed users to market products or services.
• Companies make up a third of the most popular stories on Facebook.

More interesting Instagram stats and facts

If the above statistics are not enough for you, you can find more statistics here.

1. In 2020 Instagram celebrated its tenth anniversary.

Instagram went live on October 6, 2010, and by December of that year, a million people had signed up for an account.

A few months before Instagram started, someone posted their first photo on the social media platform. Co-creator Kevin Systrom shared a picture of his test dog on Facebook on July 16, 2010.

2. Instagram is the sixth most popular website in the world, with more than a billion monthly users.

Although Instagram is mostly used on mobile devices, the site still ranks in the top 10. The number of people seeing your posts on a bigger screen than you think may be higher than you expect.

3. The most popular Google search term right now is “Instagram”.

Generic keywords like “weather” and “news” are among the top 10 most popular searches. Companies such as Facebook, Google, YouTube and Amazon are also in the top ten. These companies all rank higher than Instagram. However, since Instagram is largely accessible through a mobile app, this is a strong accomplishment for the service.

4. Instagram has the fourth highest number of monthly users of all smartphone apps.

This statistic carries more weight than website visits, since Instagram is predominantly a mobile platform. Only Facebook, WhatsApp and Facebook Messenger have more active mobile app users than Instagram.

5. Instagram’s gender distribution is fairly even: 51% of users are female and 49% are male.

In the US, however, women use Instagram far more often (43 percent) than men (31 percent). In addition, Instagram does not provide advertising statistics for any gender other than “female” or “male”.

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That’s all guys. These are some key Instagram stats that will help you get the most out of Instagram. Use this strategy and statistics to get the most of it. If you have any other interesting facts about Instagram, let us know in the comments section below. Also, if in doubt, comment below.