Torani announces its “Taste of the Year” for 2022 and starts the first campaign for flavors


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Torani’s “Pourcast Flavor of 2022” is the culmination of years of global market and taste trend research that has resulted in an undeniably delicious, trendy “It” flavor

SAN LEANDRO, CALIFORNIA, December 15, 2021– (BUSINESS WIRE) – Torani, a trusted leader in the flavor industry for nearly 100 years, today unveiled its very first Pourcast Flavor of the Year: Torani Puremade Salted Egg Yolk Syrup. This extremely delicious and versatile taste is a rising star in the global taste scene and complements the existing Torani range with over 150 syrups and sauces.

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Torani’s Taste of the Year 2022: Puremade Salted Egg Yolk Syrup (Photo: Business Wire)

Known for introducing Italian lemonade in the US in the 1920s and making the world’s first flavored latte in the 1980s, Torani is always on the lookout for the “next big thing” in taste. The company’s dedicated team of taste scientists and market insights experts carefully tracked data, trends and insights from hundreds of sources around the world to determine the Pourcast Flavor of the Year 2022. With Torani Puremade Salted Egg Yolk Syrup setting the standard, the company is excited to continue the Pourcast Flavor of the Year program in 2023 and beyond.

“Our Taste of the Year is the culmination of years of research and development, and as serious ‘taste freaks’ we couldn’t be more excited,” said Melanie Dulbecco, CEO of Torani. “Torani strives to bring amazing taste to everyone, and Puremade Salted Egg Yolk is a particularly fun innovation that shows our passion for taste.”

Salted egg yolk originated in China centuries ago and has grown in popularity across Southeast Asia in recent years. Taste continues to grow in importance and is used worldwide to enhance both sweet and savory foods and drinks, including ice cream, pastries, boba tea, potato chips and even McDonald’s fries in Singapore. Salted egg yolks are often advertised in the run-up to the lunar New Year, with their signature golden hue signifying wealth, a central theme of the holiday.

“Our research in recent years has shown growing consumer interest in salted egg yolks as a flavoring, both overseas and in the United States,” said Andrea Ramirez, Torani Consumer & Customer Market Insight Manager. “Not only is it delicious and versatile, but also a taste that reflects the current culinary tourism trend where consumers around the world are looking for new foods and beverages, even from the comfort of their own home.”

Torani Puremade Salted Egg Yolk Syrup was developed by Torani Flavor Scientists Melissa Dyandra, Mailyne Park and Lance Schwarzkopf. Their lab bench work spanned dozens of formulations before the team finally landed on the final flavor, which delivers elusive fullness, a deep orange color, and just the right amount of sweetness. This unique syrup is both sweet and salty and is perfect for milk teas, milkshakes, espresso drinks, cold brews and more. Like all products in the Puremade syrup line from Torani, it is made from pure cane sugar, natural flavors and colorings from natural sources, without preservatives and without GMOs.

Torani Puremade Salted Egg Yolk Syrup is $ 9.59. It can be pre-ordered now at Torani.com and will be available at world market locations in mid-January 2022.

About Torani

We are determined to be an amazing flavor company. Founded in 1925 in the North Beach neighborhood of San Francisco, we put Italian lemonade on the US map in the 1920s and created the world’s first flavored latte in the 1980s. From the very beginning we have used only the best ingredients such as natural flavors and pure cane sugar to create vibrant and delicious flavors. We are enjoyed in cafes, restaurants and home kitchens around the world and strive to inspire and lead taste innovation worldwide while remaining a family business in the Bay Area. In practice and in life beyond the bottle, we are a certified B-corp that believes businesses should create more opportunity, and we strive to help all of the people, partners and communities we touch, succeed being. www.torani.com

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contacts

Anna Roy
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