Firmenich announces Pure Imagination as a fragrance collection inspired by the color of the year 2022

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GENEVA, Dec. 16, 2021 / PRNewswire / – Firmenich, the world’s largest private fragrance and flavor company, is pleased to announce Pure Imagination, a new fragrance collection inspired by Pantone® Color of the Year 2022, PANTONE® 17-3938 Very peri. The new Pure Imagination Collection reveals the sensory partnership that Firmenich has entered into with the global color authority Pantone and illustrates the emotional relationship between color and fragrance.

PANTONE 17-3938 Very Peri is a dynamic evergreen, infused with an invigorating violet-red, combining the faithfulness and persistence of blue with the energy and excitement of red. PANTONE 17-3938 Very Peri shows a spirited, happy demeanor and a dynamic novel Presence and encourages bold creativity and imaginative expression. With the world changing, the creation of the new PANTONE 17-3938 Very Peri symbolizes the global zeitgeist of the moment and the changes we are going through. Inspired by the PANTONE Color of the Year 2022, Pure Imagination is an olfactory reflection of the new consumer reality of duality – where consumers want to feel like they have a strong foundation to rely on. Their feelings are created by the blues, but at the same time they need the dynamism and boldness that the infusion of the purple-red undertone offers.

“In this emerging age of ingenuity after the crisis, partnerships of the senses represent tremendous new ways in which we can reflect on creativity, science and nature as we journey to new frontiers,” said Ilaria Resta, president, Global Perfumery, Firmenich. “As a forward-thinking perfumery company with proprietary insight into consumer trends, we are excited to see how this Pure Imagination collection, created by our perfumers around the world, will spark new inspiration in this contrasting era.”

Accept the reality of duality

Firmenich has found in its extensive consumer studies that one of the dominating stories for consumers around the world is their existence in a state of mixed feelings (source: Firmenich World Post Covid Barometer, Wave 3, June 2021). After almost two years in the uncertainty of the crisis, with ups and downs, adjustments and the need for resilience, consumers are looking for emotional balance. Since the sense of smell is most deeply connected to the emotional state, this naturally has an influence on the olfactory expectations. These proprietary studies show that consumers seek protective, calming, and calming sensations while also wanting a touch of joy and excitement. This balance of emotions is reflected in the PANTONE color of the year 2022 – a tried and tested shade of blue with a touch of cheerful red.

The Pantone Color Institute and Firmenich’s shared understanding of the intertwining of colors and emotions paved the way for the talented team of Firmenich perfumers to develop the Pure Imagination collection, using ingredients they know to go with them Emotions are connected. These ingredients are selected from Firmenich’s award-winning palette, which ranges from natural and synthetic materials to biotechnological innovations.

A multifaceted approach to transformation

In its transformation strategy around positive perfumery, Firmenich has recalibrated its creative approach with a focus on consumer-inspired innovation, end-to-end digitization and sustainability leadership. The company then identified the elements that could fuel its creativity and development for this collection:

• innovation; Integrating the consumer’s emotional state and converting key insights into color-inspired creations through proprietary technologies.
• digital; take the help of its proprietary AI formula generator.
• Sustainability; Emphasis on biodegradability and Naturals Together ™, the key for consumers in all categories.
Pure Imagination is the hour of birth of a new collection, which consists of several creations consisting of fine fragrances, shower gels and candles that reflect the innovative approaches of Firmenich perfumers Adilson Rato (Brazil), Clement Gavarry (USA), Florian Gallo (China), Wessel -Jan Kos and Christel Bergoin (Switzerland), to name a few. It aims to capture the transition into a transformative new era and illustrate how digital innovation expands the boundaries of creation, and provides creatives with an exciting new canvas to let their souls run free.

Further details on the fragrances in the Pure Imagination collection will follow in early 2022.

About Firmenich

Firmenich is the world’s largest privately owned perfume and flavor company, founded in Geneva, Switzerland in 1895 and has been family-owned for 125 years. Firmenich is a leading business-to-business company primarily active in the fragrance and flavor market, specializing in the research, creation, manufacture and sale of perfumes, flavors and ingredients. Known for its world-class research and creativity as well as its leadership in sustainability, Firmenich offers its customers superior formulation innovation, a wide and high quality range of ingredients and proprietary technologies such as biotechnology, encapsulation, olfactory science and taste modulation. Firmenich achieved annual sales of 4.3 billion Swiss francs at the end of June 2021. You can find more information about Firmenich at www.firmenich.com

About Pantone

Pantone offers the universal color language that enables color-critical decisions in every phase of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to define, communicate and control color from inspiration to implementation – and use advanced X-Rite technology to ensure color consistency about various materials and surfaces for graphics, fashion and product design. Pantone standards provide digital and physical color specification and workflow tools. The Pantone Color Institute â„¢ offers bespoke color standards, brand identity and product color advice and trend forecasting, including Pantone Color of the Year, Fashion Runway Color Trend Reports, Color Psychology and more. Pantone B2B licensing integrates the Pantone color system into various products and services and enables licensees to communicate and reproduce certified Pantone values ​​and improve efficiency for their users. Pantone Lifestyle combines color and design for clothing, living and accessories. Learn more at www.pantone.com and connect with Pantone on Instagram, Facebook, Pinterest and LinkedIn.

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