Color me bad: The wrong shade can cost sellers a lot of money

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Home buyers have always preferred neutral tones in common spaces, but some colors stand out above the rest, Zillow found in a new poll.

Home buyers tend to piss off homes with flashy wall colors but neutral tones rather help sweeten the deal depending on the room, according to the new survey from Zillow.

The Seattle-based public company said vendors should stick to neutral colors in common spaces like kitchens, living rooms, and bathrooms. Buyers can be a little more adventurous with their bedroom color preferences, but still react poorly to light yellow, green and pink tonesthe study found.

The study analyzed 15 paints in different types of rooms to find out which colors can increase a home’s potential selling price. In some cases, spending less than $ 100 on the right shade could make the seller hundreds or even thousands of dollars, Zillow found.

Respondents Who Have Seen a bathroom with light blue walls said they would be willing to pay nearly 2 percent more – a $ 5,000 increase on a $ 290,000 offer. This made the color one of the most popular colors in the study.

Bathrooms with other “neutral and delicate” colors also performed well with respondents, including off-white, light yellow, and several shades of gray.

These colors were also generally popular in living rooms, with gray being the best choice for those surveyed. A living room with bright green walls could improve a listing by hundreds of dollars, the study said.

In the kitchen, white was the best performing color from the buyer’s point of view. Other safe, neutral tones were popular in kitchens. However, survey respondents also preferred some darker hues that weren’t as popular in other rooms, including dark reds and greens.

But in the bedroom, a dark color in particular is most likely to evoke a feeling of home in the minds of buyers: dark blue. Light and light shades of blue were also welcome in the bedrooms, as were dark grays and plain white.

At the end of the day, the study confirmed that shoppers were uncomfortable with sophisticated, colorful paintwork in living rooms and bathrooms. But as long as the shading isn’t too adventurous, home sellers may have a little more leeway to stick with additional colors in kitchens and bedrooms, according to the study.

Zillow quotes a other study who sought input from real estate agents on wall paints, and their conclusions were largely the same. Almost all of the realtors in this survey said they would recommend repainting any room that is done in bright pinks, greens, or purples before selling a home.

Email to Daniel Houston

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