14 award-winning makeup, hair and skin care products to buy from the Allure Store

This was a milestone year for Beckon for numerous reasons. In addition to 2021, the 30th birthday of the magazine, we are also celebrating the 25th anniversary of our annual Best of Beauty Awards, and we have also opened our very first brick-and-mortar store Beckon shop. And you didn’t think that we would open a real beauty boutique and not Are you filling the shelves with loads of our Best of Beauty Award winners, right? Come on. You know us better.

Open since July that Beckon shop welcomes shoppers to its Lafayette Street location in Lower Manhattan, offering a wide range of editors-loved hair, makeup and skin care products, as well as an interactive experience like no other: virtual color try-on, QR codes that connect to related products and helpful content, smart mirrors, master classes, in-store events – basically the pages of Beckon come to life.

Although there are more than 150 brands of products available at the Beckon Store, we’d be negligent not to mention some of the biggest superstars: the newest Best of Beauty Award winners. Check out the high-flyers below that you can find the next time you’re out and about in our little home – uh, store away from the office.

All products featured on Allure are independently selected by our editors. However, if you buy something through our retail links, we may earn an affiliate commission.


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